Get found online. Here's who makes that happen.
No mission statement. Just what we do, who we do it for, and why we bother.
Who you'll be dealing with.
I'm Michael, born and raised in West Cork. For the last ten years I've worked in technical roles around the world, starting out in advertising technology sales. Part of that job was analysing hundreds of websites a week, which is where I learned the foundations: advertising, SEO, and how traffic actually moves online.
“I'd studied hundreds of websites before I built my first. I knew what small businesses were missing, and that the big agencies weren't going to fix it.”
Along the way I picked up web design and development, and got a close look at what works and what doesn't across hundreds of businesses, each with its own way of winning customers. In 2024 I founded Wagyu Digital, so I could work directly with publishers and small businesses, giving them the full picture instead of one piece of it, without the constraints of my old role. That's how Wagyu Digital, and everything on this site, came to be.
Michael, founder
Small businesses kept getting big-agency treatment.
Wagyu Digital started in 2024 as a consultancy for digital publishers and media businesses. Working with them, one thing kept standing out: smaller local businesses were getting the big-agency runaround, budgets spent on account managers and reports nobody read, instead of the work that brings customers in.
So we widened what we do. The same senior attention the publishers got, pointed at the local businesses that needed it most. In two years, that gap in the Irish market shaped the Wagyu Digital you see in 2026, now covering the full range of services on this site.
We bring local businesses online, then help them grow.
We build websites, run advertising campaigns, and get you found in search. A full suite of services across three stages: get you online, grow the work, then keep it sharp.
Take one service or the lot. Most owners start with a website and add as they grow. A clear price and a launch date on all of it.
Built for the busy, not the big.
Independent businesses that need to be online to pull in work, sales or readers.
Trades & home services
Builders, electricians, landscapers: businesses that win work when the phone rings.
Clinics & practices
Physios, dentists, vets: appointment-led businesses that need to be found first.
Shops, food & independents
Cafés, galleries, gyms: places with regulars, and room for more of them.
Artists & creatives
Painters, photographers, makers: a portfolio that shows the work as well as it deserves.
News & media publishers
Local papers and niche sites: an audience to hold onto and ad revenue to protect.
Professional services
Accountants, solicitors, consultants: enquiry-led firms that need to look the part and be found.
From questionnaire to go-live, no saga.
Five short steps, start to finish. You'll always know which one you're on.
Questionnaire
About 30 minutes that tells us your business, your services and your style.
We build
Designed and built to the scope we agreed, in your brand.
Your changes
One gathered-up round of your feedback, folded in.
Go live
Live on the date we agreed, on foundations you own.
Tidied after
Minor adjustments covered after go-live, while you settle in.
And you own it all: the site, the web address and the hosting, in your name. No lock-in, nothing held hostage.See plans and prices
A price and a launch date, up front.
No vague scope, no price that creeps, no disappearing act. Here's what you get.
A clear price
We agree the full price with you before we start, based on a scope we set together. It only moves if you change the scope.
A launch date
We agree a launch date up front and hold to it. Change the scope and we reset it with you; otherwise it stands.
Senior people on the work
The people who scope your project build it. No juniors learning on your time.
One point of contact
You deal with Michael start to finish, even when specialists come in.
Don't take our word for it.
“His targeted consultancy provided the exact roadmap we needed. He helped streamline our web ads and brought a highly sophisticated approach to our strategic partner management. This collaborative effort didn't just solve our revenue leakages; it significantly boosted our bottom line.”
The latest from Michael.
Where your enquiries go missing, and what a customer database actually fixes
You are not forgetting to follow up because you are disorganised. You are forgetting because the follow-up lives in your head. Here is where enquiries actually go missing, and the fix.
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Plumber website examples: 19 sites and the decisions behind them
We reviewed nineteen plumber websites in one day, from one-man Kerry operations to a London firm with 558 location pages. What the good ones decided, and what nobody wired up.
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Artist website examples: the decisions behind the good ones
Thirteen artist websites worth studying, what each one decided and why, plus what two years of analytics from one we run actually shows.
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