What we've learned getting Irish businesses found.
Guides written from real builds for real Irish businesses: a West Cork newspaper, a concrete supplier, an artist, a sports brand. What things cost, what actually works, and what you can skip.
All guides
Advertising for plumbers: 10 ways to get found and win more work
We checked 160 Google Maps listings and 16 search results pages for plumbers in eight UK and Irish towns. Ten ways to get found and win more work, in the order to do them.
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Restaurant website design: the menu, the booking and who keeps them right
We checked twenty restaurant, pub and cafe websites in a day and compared their opening hours against Google. The biggest difference between them was not the design. It was who holds the booking.
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Construction website design: seven decisions, and the ones we got wrong
We reviewed nineteen construction firms' websites in a day, then went back through our own build for a Cork groundworks company and wrote down what we got wrong. Seven decisions, answered from both sides.
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Where your enquiries go missing, and what a customer database actually fixes
You are not forgetting to follow up because you are disorganised. You are forgetting because the follow-up lives in your head. Here is where enquiries actually go missing, and the fix.
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Plumber website examples: 19 sites and the decisions behind them
We reviewed nineteen plumber websites in one day, from one-man Kerry operations to a London firm with 558 location pages. What the good ones decided, and what nobody wired up.
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Artist website examples: the decisions behind the good ones
Thirteen artist websites worth studying, what each one decided and why, plus what two years of analytics from one we run actually shows.
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