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County Kerry

Web design in Kerry, with the homework done.

Websites for Kerry businesses. In October 2026 we checked the websites of the 20 businesses Google shows first in Tralee, across five trades. This page shows what those sites have, what they miss, and what to fix first on your own.

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Blennerville Windmill near Tralee behind a row of shopfronts, and a laptop open on a new websiteBlennerville Windmill near Tralee behind a row of shopfronts, and a laptop open on a new website
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13 of the 20 businesses Google shows first in Tralee have a website of their own, and we could read all 13. Ten put a call button or a form on the home page, so the way in is there. Five show a price.

The headline numbers for Tralee, October 2026

  • 13 of 20 businesses Google shows first have a website of their own
  • 0 of 13 sites with a speed score reach 90 or more on a phone
  • 5 of 13 sites we could read show a price
  • 4 of 8 cafe, hairdresser and clinic sites we could read take bookings online
Where we looked

We checked the 20 businesses Google shows first in Tralee.

Checked · Study by , founder · How we checked

I set the rules for this study: one town per county, the same five searches in each, the businesses Google shows first, and no business named.

Web design in CarlowWeb design in CavanWeb design in ClareWeb design in CorkWeb design in DonegalWeb design in DublinWeb design in GalwayCounty KerryWeb design in KildareWeb design in KilkennyWeb design in LaoisWeb design in LeitrimWeb design in LimerickWeb design in LongfordWeb design in LouthWeb design in MayoWeb design in MeathWeb design in MonaghanNorthern Ireland (not in the study)Web design in OffalyWeb design in RoscommonWeb design in SligoWeb design in TipperaryWeb design in WaterfordWeb design in WestmeathWeb design in WexfordWeb design in WicklowTralee, County KerryTralee
The 26 towns in our county study, one per county. This page is Tralee, in County Kerry. Tap a county to open its page.

  1. We searched Google for five trades

    Plumbers, electricians, cafes, hairdressers and physio and physical therapy clinics, on 14 October 2026, on a phone, logged out, from Tralee town centre.

  2. We took the first four from each Maps list

    After removing chains, wrong trades, duplicate listings and anything outside the county. That gives 20.

  3. We checked each of the 20

    Their websites, their Google profiles, their Google ads and whether ChatGPT names them. We name none of them here.

Searches a month from County Kerry

Searches a month from County Kerry

  • Cafes and coffeeabout 19,270
  • Hairdressersabout 1,120
  • Physio and physical therapy clinicsabout 710
  • Plumbersabout 410
  • Electriciansabout 280
The searches in each total

Cafes and coffee about 19,270 a month

  • "coffee near me" 9,900
  • "cafe near me" 3,600
  • "coffee shop near me" 3,600
  • "cafe" 1,900
  • "cafe tralee" 260
  • "cafe kerry" 10

Hairdressers about 1,120 a month

  • "hairdresser tralee" 590
  • "hair salon near me" 210
  • "hairdresser" 170
  • "hairdresser near me" 140
  • "hairdresser kerry" 10

Physio and physical therapy clinics about 710 a month

  • "physio tralee" 390
  • "physio" 210
  • "physio near me" 110

Plumbers about 410 a month

  • "plumber tralee" 140
  • "plumber near me" 110
  • "plumber" 90
  • "plumber kerry" 50
  • "emergency plumber" 20

Electricians about 280 a month

  • "electrician" 90
  • "electrician near me" 70
  • "electrician tralee" 70
  • "electrician kerry" 50

Google's own monthly estimates for searches made from County Kerry: a 12-month average, rounded by Google, with singular and plural counted once.

Who has a website

13 of the 20 in Tralee have a website of their own.

Of the other seven, two rely on Instagram alone and five have no website we could find.

Further down the same Maps lists, 14 of the 45 businesses have a website of their own, so in Tralee a website is far more common at the top of each list than below it.

Tralee's trades sit close together: plumbers, hairdressers and physio and physical therapy clinics have three of four each at the top, electricians and cafes two of four.

Tralee's 13 of 20 is a little above the 308 of 505 across the 26 study towns, level with Letterkenny, Naas and Navan. A website puts you with the majority at the top here; a guide price is what more than half of them leave out.

From County Kerry come about 19,270 searches a month for cafes and coffee, about 1,120 for hairdressers and about 710 for physio and physical therapy clinics. Of the 13 Tralee sites, five name the area they cover.

The shops are sorted by status, not by trade or by place on the map.

The 20 businesses Google shows first

  • Own website 13 of 20
  • Facebook or Instagram only 2 of 20
  • No website found 5 of 20
The rest of the same Maps lists, 45 businesses
  • Own website 14
  • Facebook or Instagram only 7
  • No website found 21
  • Not working, or could not tell 3
A phone showing a shop's website with a green call button, beside a booking calendar

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What the websites do

None of the 13 Tralee sites scored 90 or more for speed on a phone.

In October 2026, Google's PageSpeed test, run as a phone, gave the 13 sites with a speed score in Tralee, County Kerry, a median of 59 out of 100. Three of them scored under 50.

Speed on a phone

05090100

59 median score out of 100

  • Under 50 3
  • 50 to 89 10
  • 90 or more 0

Why speed matters

In October 2026, the biggest image or block of text on the 13 sites with a speed score in Tralee, County Kerry, took a median of 10.2 seconds to appear on a phone. Google's own mark for a good page is 2.5 seconds or less.

Google counts 90 or more as a good score, and none of the 13 got there. A Tralee site that does would outscore every one of them.

Run Google's Lighthouse test on your own site
Page checks and platforms, in numbers

What the 13 sites we could read do

  • 8 of 13 read say what they do and where, in the page title or main heading
  • 10 of 13 read put a tap-to-call link or a form on the home page
  • 5 of 13 read show a price
  • 5 of 13 read name the area they cover
  • 13 of 13 read load securely (https)
  • 4 of 8 cafe, hairdresser and clinic sites we could read take bookings online

What the 13 websites are built on

  • WordPress 6
  • Shopify 3
  • Webflow 1
  • GoDaddy builder 1
  • Could not tell 2
What "read" and "scored" mean

"Read" means the 13 sites we could read page by page. "Scored" means the sites with a speed score: Google's speed test reached all 13, three runs each, median taken.

The rest of the study

How the same 20 show up on Google.

Google Maps, the ordinary results, the ads and ChatGPT's answers have their own page, with a step for each.

Read SEO in Kerry
A list of search results with a cursor on the top result, which is lit green

Slow on a phone, or hard to find on Google?

Send the address and you'll get a straight read on its speed and on how it shows up on Google.

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Steps you can take

Four fixes for a Tralee website, each tied to a gap we measured.

  1. Put your prices, your area and a call button on the home page

    8 of 13 sites we could read show no price

    Put a guide price on the home page. In Tralee the call link or form is mostly done (ten of the 13 sites have one up front), so the price is what's missing.

  2. Make it quick on a phone

    3 of 13 sites with a speed score scored under 50 on a phone

    The Tralee sites took a median of 10.2 seconds to show their biggest image or text on a phone. Trim the images and the add-ons, then test each month.

  3. Get a website of your own

    7 of 20 businesses Google shows first have no website of their own

    Five of the 20 at the top in Tralee have no website we could find, and two rely on Facebook or Instagram alone. A page of your own holds your prices, your area and a call button.

  4. Get the setup underneath right

    14 of 45 businesses further down the Maps lists have not claimed their Google profile

    Claim your Google profile and link your site from it. 19 of the 20 at the top in Tralee list their hours there; add yours, and make sure the site loads securely.

Where we can help

Our work

See the work we've done.

Every site here is real client work, live and public. Have a look around before you talk to us.

See all our work
Questions

What owners ask about a website.

Do businesses in Kerry have websites?

More than in 13 of the other 25 towns we checked. In October 2026, 13 of the 20 businesses Google showed first in Tralee, County Kerry, had a website of their own, across plumbers, electricians, cafes, hairdressers and physio and physical therapy clinics. Across all 26 towns in our county study it was 308 of 505.

Do I need a website if I have a Facebook page?

Yes, if you want customers to see what you charge and where you work. In October 2026, 13 of the 20 businesses Google shows first in Tralee, County Kerry, have a website of their own, and two rely on Facebook or Instagram alone. A social page is a fair start. Your own website is where you set out, your way:

  • your prices
  • the area you cover
  • a way to call or book.
What should a small business website have?

Start with five things. We could read all 13 Tralee sites, and this is how they do:

  • What you do and where, in the page title or main heading: 8 of the 13 Tralee sites we could read in October 2026.
  • A tap-to-call link or a form on the home page: 10 of the 13.
  • A guide price where you can give one: 5 of the 13.
  • The area you cover: 5 of the 13.
  • Speed on a phone: of the 13 sites with a speed score, none reached 90 out of 100.

Google's "People also ask" box on our Tralee searches asked "What is the average hourly rate for a plumber in Ireland?" A price on your own site answers it before the call.

How much does a website cost?

It depends on the number of pages and what the site has to do. Our website packages and their prices are on the website development page, and bigger builds are quoted.

Website packages and prices How much does a website cost in Ireland?

What does a website do that a Google listing doesn't?

It gives you a place of your own in the ordinary results under the map, and a page you control from top to bottom. Across our five Tralee searches in October 2026, 15 of the 50 places in the first ten ordinary results went to local businesses' own websites. Directories and listings took 17 of those 50, most often Yelp with four. Without a website of its own, a business shows up there only on someone else's page, such as a directory or a social page.

Do you only work with businesses in Tralee?

No. We work with businesses across Ireland. The study looked at Tralee because our method takes the biggest town in each county, and in County Kerry that is Tralee.

Michael Collins, founder of Wagyu Digital
MethodHow we checked
  • Checked October 2026. The searches ran on 14 October 2026 at about 3pm Irish time; ChatGPT was asked on 14 October 2026.
  • The 20 businesses are the first four local businesses in the Google Maps list for each of five trade searches. The searches ran on a phone, logged out, from Tralee town centre. Chains, wrong trades, duplicate listings and businesses outside the county were removed first. "The rest of the list" is everyone else in the same cleaned lists: 45 businesses.
  • A website counts only if it is the business's own. A Facebook or Instagram page alone does not.
  • A website linked from the Google profile counts as live even when its host shows our checks a bot check or refuses our requests. We cannot read those sites, so they are left out of every page check: "of 13 read" means the 13 sites we could read. Google's PageSpeed test can still reach them, so the speed figures ("of 13 scored") cover every site it scored.
  • Speed is Google's PageSpeed test, run as a phone, three runs per site, median taken. The load time is the same test's Largest Contentful Paint: when the biggest image or block of text appears.
  • Google ads come from Google's Ads Transparency Center, looked up by the business's own web address, plus one look at each search. So the ads figure counts only businesses with a web address of their own, including sites that no longer work. Facebook ads were not checked.
  • ChatGPT was asked "Who is a good [trade] in [town]?" three times for each trade, from Ireland, with web search on. A business counts as named if any of the answers names it.
  • "The first ten results for their own search" means the first ten ordinary results, under the map and the ads, for the business's trade-and-town search, such as "plumber tralee".
  • Distances run from the Tralee town centre point to each business's map pin.
  • Figures "across the 26 towns" add up the 505 businesses Google showed first in all 26 study towns, one town per county. Every town was searched the same way on the same day, 14 October 2026.
  • Anything else we could not check is left out of that count, and the count says so.
  • A median is the middle value. With an even number of businesses it is the average of the two middle values.
  • Searches a month are Google's own estimates (Google Ads search volume, read on 16 October 2026) for searches made by people in County Kerry: a 12-month average, rounded by Google. Each trade's total adds up the same set of searches in every county: the trade on its own, the trade with "near me", and the trade with "tralee" or "kerry" after it. Four more searches count too: "emergency plumber", "coffee near me", "coffee shop near me" and "hair salon near me".
  • Singular and plural are one search in Google's data, so neither is counted twice. A search Google gives no figure for is left out, not counted as zero. One person can search more than once, and not every search for a trade comes from someone hiring, so these figures count searches, not people.
  • No business from the study is named on these pages.

Sources: Google's guide to Largest Contentful Paint (good is 2.5 seconds or less); About PageSpeed Insights (90 or above is good); Google Ads Transparency Center.