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County Kildare

Web design in Kildare, with the homework done.

Websites for Kildare businesses. In October 2026 we checked the websites of the 20 businesses Google shows first in Naas, across five trades. This page shows what those sites have, what they miss, and what to fix first on your own.

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The round tower at St Brigid's Cathedral in Kildare town behind a row of shopfronts, and a laptop open on a new websiteThe round tower at St Brigid's Cathedral in Kildare town behind a row of shopfronts, and a laptop open on a new website
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13 of the 20 businesses Google shows first in Naas have a website of their own, and five of the 13 scored under 50 out of 100 for speed on a phone. None reached 90. In Naas, speed is the first thing to fix.

The headline numbers for Naas, October 2026

  • 13 of 20 businesses Google shows first have a website of their own
  • 0 of 13 sites with a speed score reach 90 or more on a phone
  • 4 of 10 sites we could read show a price
  • 2 of 5 cafe, hairdresser and clinic sites we could read take bookings online
Where we looked

We checked the 20 businesses Google shows first in Naas.

Checked · Study by , founder · How we checked

I set the rules for this study: one town per county, the same five searches in each, the businesses Google shows first, and no business named.

Web design in CarlowWeb design in CavanWeb design in ClareWeb design in CorkWeb design in DonegalWeb design in DublinWeb design in GalwayWeb design in KerryCounty KildareWeb design in KilkennyWeb design in LaoisWeb design in LeitrimWeb design in LimerickWeb design in LongfordWeb design in LouthWeb design in MayoWeb design in MeathWeb design in MonaghanNorthern Ireland (not in the study)Web design in OffalyWeb design in RoscommonWeb design in SligoWeb design in TipperaryWeb design in WaterfordWeb design in WestmeathWeb design in WexfordWeb design in WicklowNaas, County KildareNaas
The 26 towns in our county study, one per county. This page is Naas, in County Kildare. Tap a county to open its page.

  1. We searched Google for five trades

    Plumbers, electricians, cafes, hairdressers and physio and physical therapy clinics, on 14 October 2026, on a phone, logged out, from Naas town centre.

  2. We took the first four from each Maps list

    After removing chains, wrong trades, duplicate listings and anything outside the county. That gives 20.

  3. We checked each of the 20

    Their websites, their Google profiles, their Google ads and whether ChatGPT names them. We name none of them here.

Searches a month from County Kildare

Searches a month from County Kildare

  • Cafes and coffeeabout 19,140
  • Hairdressersabout 2,640
  • Plumbersabout 920
  • Physio and physical therapy clinicsabout 870
  • Electriciansabout 540
The searches in each total

Cafes and coffee about 19,140 a month

  • "coffee near me" 9,900
  • "cafe near me" 3,600
  • "coffee shop near me" 3,600
  • "cafe" 1,600
  • "cafe naas" 390
  • "cafe kildare" 50

Hairdressers about 2,640 a month

  • "hairdresser naas" 880
  • "hair salon near me" 720
  • "hairdresser near me" 390
  • "hairdresser" 390
  • "hairdresser kildare" 260

Plumbers about 920 a month

  • "plumber near me" 320
  • "plumber" 260
  • "plumber kildare" 170
  • "plumber naas" 140
  • "emergency plumber" 30

Physio and physical therapy clinics about 870 a month

  • "physio" 480
  • "physio near me" 390

Electricians about 540 a month

  • "electrician near me" 210
  • "electrician" 210
  • "electrician kildare" 70
  • "electrician naas" 50

Google's own monthly estimates for searches made from County Kildare: a 12-month average, rounded by Google, with singular and plural counted once.

Who has a website

13 of the 20 in Naas have a website of their own.

Of the other seven, one relies on Facebook alone and six have no website we could find.

Further down the same Maps lists, 23 of the 46 businesses have a website of their own, so a website is more common at the top of each list than below it.

In Naas the hairdressers are the gap: one of the four at the top has a website of its own, while all four physio and physical therapy clinics do. Plumbers and cafes have three of four, electricians two.

13 of 20 in Naas, level with Letterkenny, Tralee and Navan, is above the 308 of 505 across the 26 study towns. Speed is the opening here: the Naas sites had the slowest median load time of all 26 towns, 16.8 seconds to show their biggest image or text on a phone.

People in County Kildare make about 19,140 searches a month for cafes and coffee, about 2,640 for hairdressers and about 920 for plumbers. Of the ten Naas sites we could read, four show a price.

The shops are sorted by status, not by trade or by place on the map.

The 20 businesses Google shows first

  • Own website 13 of 20
  • Facebook or Instagram only 1 of 20
  • No website found 6 of 20
The rest of the same Maps lists, 46 businesses
  • Own website 23
  • Facebook or Instagram only 6
  • No website found 16
  • Not working, or could not tell 1
A phone showing a shop's website with a green call button, beside a booking calendar

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What the websites do

Five of the 13 Naas sites scored under 50 for speed on a phone.

In October 2026, Google's PageSpeed test, run as a phone, gave the 13 sites with a speed score in Naas, County Kildare, a median of 56 out of 100. None reached 90.

Speed on a phone

05090100

56 median score out of 100

  • Under 50 5
  • 50 to 89 8
  • 90 or more 0

Why speed matters

In October 2026, the biggest image or block of text on the 13 sites with a speed score in Naas, County Kildare, took a median of 16.8 seconds to appear on a phone. That is the slowest of the 26 towns we checked. Google's own mark for a good page is 2.5 seconds or less.

Google counts 90 or more as a good score, and none of the 13 got there. A Naas site that does would outscore every one of them.

Run Google's Lighthouse test on your own site
Page checks and platforms, in numbers

What the 10 sites we could read do

  • 4 of 10 read say what they do and where, in the page title or main heading
  • 7 of 10 read put a tap-to-call link or a form on the home page
  • 4 of 10 read show a price
  • 6 of 10 read name the area they cover
  • 10 of 10 read load securely (https)
  • 2 of 5 cafe, hairdresser and clinic sites we could read take bookings online

What the 13 websites are built on

  • WordPress 4
  • Wix 2
  • Shopify 1
  • Could not tell 6
What "read" and "scored" mean

"Read" means the 10 sites we could read page by page. Three more sites' hosts showed our checks a bot check or refused our requests. They count as live websites of the businesses' own, because the Google profile links them and Google's own speed test loads them. We could not read them, so they are left out of the page checks. "Scored" means the sites with a speed score: Google's speed test reached all 13, three runs each, median taken.

The rest of the study

How the same 20 show up on Google.

Google Maps, the ordinary results, the ads and ChatGPT's answers have their own page, with a step for each.

Read SEO in Kildare
A list of search results with a cursor on the top result, which is lit green

Slow on a phone, or hard to find on Google?

Send the address and you'll get a straight read on its speed and on how it shows up on Google.

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Steps you can take

Four fixes for a Naas website, each tied to a gap we measured.

  1. Make it quick on a phone

    5 of 13 sites with a speed score scored under 50 on a phone

    Start with the images: on a phone the Naas sites took a median of 16.8 seconds to show their biggest image or text, against Google's 2.5. Cut the add-ons you don't use, and check monthly.

  2. Put your prices, your area and a call button on the home page

    6 of 10 sites we could read show no price

    Add a guide price to the home page; four of the 10 Naas sites we could read show one. Six already name their area, so the price is the bigger gap.

  3. Get a website of your own

    7 of 20 businesses Google shows first have no website of their own

    Six of the 20 at the top in Naas have no website we could find. One page with your prices, your area and a call button is the start.

  4. Get the setup underneath right

    9 of 46 businesses further down the Maps lists have not claimed their Google profile

    19 of the 20 at the top in Naas list their hours on Google. Claim your profile, add yours, link your website and make sure it loads securely.

Where we can help

Our work

See the work we've done.

Every site here is real client work, live and public. Have a look around before you talk to us.

See all our work
Questions

What owners ask about a website.

Do businesses in Kildare have websites?

More than in 13 of the other 25 towns we checked. In October 2026, 13 of the 20 businesses Google showed first in Naas, County Kildare, had a website of their own, across plumbers, electricians, cafes, hairdressers and physio and physical therapy clinics. Across all 26 towns in our county study it was 308 of 505.

Do I need a website if I have a Facebook page?

Yes, if you want customers to see what you charge and where you work. In October 2026, 13 of the 20 businesses Google shows first in Naas, County Kildare, have a website of their own, and one relies on Facebook or Instagram alone. A social page is a fair start. Your own website is where you set out, your way:

  • your prices
  • the area you cover
  • a way to call or book.
What should a small business website have?

Start with five things. For the 10 Naas sites we could read:

  • What you do and where, in the page title or main heading: 4 of the 10 Naas sites we could read in October 2026.
  • A tap-to-call link or a form on the home page: 7 of the 10.
  • A guide price where you can give one: 4 of the 10.
  • The area you cover: 6 of the 10.
  • Speed on a phone: of the 13 sites with a speed score, none reached 90 out of 100.

On our Naas searches, Google's "People also ask" box asked "How much does an electrician charge per hour in Ireland?" A guide price on your site is the answer.

How much does a website cost?

It depends on the number of pages and what the site has to do. Our website packages and their prices are on the website development page, and bigger builds are quoted.

Website packages and prices How much does a website cost in Ireland?

What does a website do that a Google listing doesn't?

It gives you a place of your own in the ordinary results under the map, and a page you control from top to bottom. Across our five Naas searches in October 2026, 21 of the 50 places in the first ten ordinary results went to local businesses' own websites. Directories and listings took 18 of those 50, most often Golden Pages with four, Tripadvisor with four and Yelp with three. Without a website of its own, a business shows up there only on someone else's page, such as a directory or a social page.

Do you only work with businesses in Naas?

No. We work with businesses across Ireland. The study looked at Naas because our method takes the biggest town in each county, and in County Kildare that is Naas.

Michael Collins, founder of Wagyu Digital
MethodHow we checked
  • Checked October 2026. The searches ran on 14 October 2026 at about 3pm Irish time; ChatGPT was asked on 14 October 2026.
  • The 20 businesses are the first four local businesses in the Google Maps list for each of five trade searches. The searches ran on a phone, logged out, from Naas town centre. Chains, wrong trades, duplicate listings and businesses outside the county were removed first. "The rest of the list" is everyone else in the same cleaned lists: 46 businesses.
  • A website counts only if it is the business's own. A Facebook or Instagram page alone does not.
  • A website linked from the Google profile counts as live even when its host shows our checks a bot check or refuses our requests. We cannot read those sites, so they are left out of every page check: "of 10 read" means the 10 sites we could read. Google's PageSpeed test can still reach them, so the speed figures ("of 13 scored") cover every site it scored.
  • Speed is Google's PageSpeed test, run as a phone, three runs per site, median taken. The load time is the same test's Largest Contentful Paint: when the biggest image or block of text appears.
  • Google ads come from Google's Ads Transparency Center, looked up by the business's own web address, plus one look at each search. So the ads figure counts only businesses with a web address of their own, including sites that no longer work. Facebook ads were not checked.
  • ChatGPT was asked "Who is a good [trade] in [town]?" three times for each trade, from Ireland, with web search on. A business counts as named if any of the answers names it.
  • "The first ten results for their own search" means the first ten ordinary results, under the map and the ads, for the business's trade-and-town search, such as "plumber naas".
  • Distances run from the Naas town centre point to each business's map pin.
  • Figures "across the 26 towns" add up the 505 businesses Google showed first in all 26 study towns, one town per county. Every town was searched the same way on the same day, 14 October 2026.
  • Anything else we could not check is left out of that count, and the count says so.
  • A median is the middle value. With an even number of businesses it is the average of the two middle values.
  • Searches a month are Google's own estimates (Google Ads search volume, read on 16 October 2026) for searches made by people in County Kildare: a 12-month average, rounded by Google. Each trade's total adds up the same set of searches in every county: the trade on its own, the trade with "near me", and the trade with "naas" or "kildare" after it. Four more searches count too: "emergency plumber", "coffee near me", "coffee shop near me" and "hair salon near me".
  • Singular and plural are one search in Google's data, so neither is counted twice. A search Google gives no figure for is left out, not counted as zero. One person can search more than once, and not every search for a trade comes from someone hiring, so these figures count searches, not people.
  • No business from the study is named on these pages.

Sources: Google's guide to Largest Contentful Paint (good is 2.5 seconds or less); About PageSpeed Insights (90 or above is good); Google Ads Transparency Center.