Web design in Wexford, with the homework done.
Websites for Wexford businesses. In October 2026 we checked the websites of the 20 businesses Google shows first in Wexford, across five trades. This page shows what those sites have, what they miss, and what to fix first on your own.
9 of the 20 businesses Google shows first in Wexford have a website of their own, and four rely on Facebook alone. So a good website still sets a Wexford business apart from the 11 at the top without one.
The headline numbers for Wexford, October 2026
- 9 of 20 businesses Google shows first have a website of their own
- 0 of 9 sites with a speed score reach 90 or more on a phone
- 4 of 9 sites we could read show a price
- 4 of 5 cafe, hairdresser and clinic sites we could read take bookings online
We checked the 20 businesses Google shows first in Wexford.
Checked · Study by Michael Collins, founder · How we checked
I set the rules for this study: one town per county, the same five searches in each, the businesses Google shows first, and no business named.
We searched Google for five trades
Plumbers, electricians, cafes, hairdressers and physio and physical therapy clinics, on 14 October 2026, on a phone, logged out, from Wexford town centre.
We took the first four from each Maps list
After removing chains, wrong trades, duplicate listings and anything outside the county. That gives 20.
We checked each of the 20
Their websites, their Google profiles, their Google ads and whether ChatGPT names them. We name none of them here.
Searches a month from County Wexford
Searches a month from County Wexford
- Cafes and coffeeabout 9,740
- Hairdressersabout 1,400
- Plumbersabout 590
- Electriciansabout 390
- Physio and physical therapy clinicsabout 350
The searches in each total
Cafes and coffee about 9,740 a month
- "coffee near me" 5,400
- "cafe near me" 1,900
- "coffee shop near me" 1,300
- "cafe" 880
- "cafe wexford" 260
Hairdressers about 1,400 a month
- "hairdresser wexford" 880
- "hair salon near me" 210
- "hairdresser" 170
- "hairdresser near me" 140
Plumbers about 590 a month
- "plumber wexford" 260
- "plumber near me" 210
- "plumber" 110
- "emergency plumber" 10
Electricians about 390 a month
- "electrician" 140
- "electrician wexford" 140
- "electrician near me" 110
Physio and physical therapy clinics about 350 a month
- "physio" 210
- "physio near me" 140
Google's own monthly estimates for searches made from County Wexford: a 12-month average, rounded by Google, with singular and plural counted once.
11 of the 20 in Wexford have no website of their own.
Of those 11, four rely on Facebook alone and seven have no website we could find.
Plumbers and physio and physical therapy clinics have three of four at the top in Wexford. Electricians, cafes and hairdressers have one of four each.
Wexford's 9 of 20 is level with Cavan and under the 308 of 505 across the 26 study towns. So a website is still a way to stand out here: for an electrician, cafe or hairdresser, it is something three of the four at the top do not have.
From County Wexford come about 9,740 searches a month for cafes and coffee, about 1,400 for hairdressers and about 590 for plumbers. Of the nine Wexford sites we could read, three name the area they cover.
The shops are sorted by status, not by trade or by place on the map.
The 20 businesses Google shows first
- Own website 9 of 20
- Facebook or Instagram only 4 of 20
- No website found 7 of 20
- Own website 26
- Facebook or Instagram only 4
- No website found 23
- Not working, or could not tell 4
Need a website, or a revamp?
Pick a time for a free 15-minute call and tell us what the business does, or about the site you have now. You'll get a straight read on what it needs.
A real person will get back to you.
None of the 9 Wexford sites scored 90 or more for speed on a phone.
In October 2026, Google's PageSpeed test, run as a phone, gave the 9 sites with a speed score in Wexford town a median of 55 out of 100. Two of them scored under 50.
Speed on a phone
55 median score out of 100
- Under 50 2
- 50 to 89 7
- 90 or more 0
Why speed matters
In October 2026, the biggest image or block of text on the 9 sites with a speed score in Wexford town took a median of 12.1 seconds to appear on a phone. Google's own mark for a good page is 2.5 seconds or less.
Google counts 90 or more as a good score, and none of the 9 got there. A Wexford site that does would outscore every one of them.
Run Google's Lighthouse test on your own sitePage checks and platforms, in numbers
What the 9 sites we could read do
- 5 of 9 read say what they do and where, in the page title or main heading
- 8 of 9 read put a tap-to-call link or a form on the home page
- 4 of 9 read show a price
- 3 of 9 read name the area they cover
- 9 of 9 read load securely (https)
- 4 of 5 cafe, hairdresser and clinic sites we could read take bookings online
What the 9 websites are built on
- WordPress 6
- Could not tell 3
What "read" and "scored" mean
"Read" means the 9 sites we could read page by page. "Scored" means the sites with a speed score: Google's speed test reached all 9, three runs each, median taken.
How the same 20 show up on Google.
Google Maps, the ordinary results, the ads and ChatGPT's answers have their own page, with a step for each.
Slow on a phone, or hard to find on Google?
Send the address and you'll get a straight read on its speed and on how it shows up on Google.
A real person will get back to you.
Four fixes for a Wexford website, each tied to a gap we measured.
Get a website of your own
11 of 20 businesses Google shows first have no website of their own
Four businesses at the top in Wexford rely on Facebook alone, and seven have no website we could find. A page of your own keeps your prices and your area in one place.
Put your prices, your area and a call button on the home page
6 of 9 sites we could read do not name the area they cover
Name Wexford and the towns you cover on the home page: three of the 9 Wexford sites we could read do. Four show a price; add one.
Make it quick on a phone
9 of 9 sites with a speed score stayed under 90 on a phone
On a phone, the Wexford sites took a median of 12.1 seconds to show their biggest image or text. Start with the images and the add-ons, and test each month.
Get the setup underneath right
8 of 57 businesses further down the Maps lists have not claimed their Google profile
Claim your Google profile, add your hours and link your website from it; 18 of the 20 at the top in Wexford list their hours.
See the work we've done.
Every site here is real client work, live and public. Have a look around before you talk to us.
Artist / galleryMajella O'Neill CollinsFull website build, SEO and managementView the site
Media / publisherSouthern StarWebsite advertising: ad revenue and ad partnersView the site
ConstructionEuroconcreteFull website build, SEO and managementView the site
Sport mediaLive PickleballWebsite advertising: ad revenue and growth adviceView the site
What owners ask about a website.
Do businesses in Wexford have websites?
Fewer than in 20 of the other 25 towns we checked. In October 2026, 9 of the 20 businesses Google showed first in Wexford town had a website of their own, across plumbers, electricians, cafes, hairdressers and physio and physical therapy clinics. Across all 26 towns in our county study it was 308 of 505.
Do I need a website if I have a Facebook page?
Yes, if you want customers to see what you charge and where you work. In Wexford in October 2026, four of the 20 businesses Google shows first rely on Facebook alone, and nine have a website of their own. A social page is a fair start. Your own website is where you set out, your way:
- your prices
- the area you cover
- a way to call or book.
What should a small business website have?
Start with five things. Here is where the nine Wexford sites we could read stand on each:
- What you do and where, in the page title or main heading: 5 of the 9 Wexford sites we could read in October 2026.
- A tap-to-call link or a form on the home page: 8 of the 9.
- A guide price where you can give one: 4 of the 9.
- The area you cover: 3 of the 9.
- Speed on a phone: of the 9 sites with a speed score, none reached 90 out of 100.
On our Wexford searches, Google's "People also ask" box asked "How much does a plumber charge for 3 hours?" Your own site is where a guide price answers it.
How much does a website cost?
It depends on the number of pages and what the site has to do. Our website packages and their prices are on the website development page, and bigger builds are quoted.
Website packages and prices How much does a website cost in Ireland?
What does a website do that a Google listing doesn't?
It gives you a place of your own in the ordinary results under the map, and a page you control from top to bottom. Across our five Wexford searches in October 2026, 12 of the 50 places in the first ten ordinary results went to local businesses' own websites. Directories and listings took 19 of those 50, most often Electricians in Ireland with three, Golden Pages with three and Tripadvisor with three. Without a website of its own, a business shows up there only on someone else's page, such as a directory or a social page.
Do you only work with businesses in Wexford town?
No. We work with businesses across Ireland. The study looked at Wexford town because our method takes the biggest town in each county, and in County Wexford that is Wexford town.

MethodHow we checked
- Checked October 2026. The searches ran on 14 October 2026 at about 3pm Irish time; ChatGPT was asked on 14 October 2026.
- The 20 businesses are the first four local businesses in the Google Maps list for each of five trade searches. The searches ran on a phone, logged out, from Wexford town centre. Chains, wrong trades, duplicate listings and businesses outside the county were removed first. "The rest of the list" is everyone else in the same cleaned lists: 57 businesses.
- A website counts only if it is the business's own. A Facebook or Instagram page alone does not.
- A website linked from the Google profile counts as live even when its host shows our checks a bot check or refuses our requests. We cannot read those sites, so they are left out of every page check: "of 9 read" means the 9 sites we could read. Google's PageSpeed test can still reach them, so the speed figures ("of 9 scored") cover every site it scored.
- Speed is Google's PageSpeed test, run as a phone, three runs per site, median taken. The load time is the same test's Largest Contentful Paint: when the biggest image or block of text appears.
- Google ads come from Google's Ads Transparency Center, looked up by the business's own web address, plus one look at each search. So the ads figure counts only businesses with a web address of their own, including sites that no longer work. Facebook ads were not checked.
- ChatGPT was asked "Who is a good [trade] in [town]?" three times for each trade, from Ireland, with web search on. A business counts as named if any of the answers names it.
- "The first ten results for their own search" means the first ten ordinary results, under the map and the ads, for the business's trade-and-town search, such as "plumber wexford".
- Distances run from the Wexford town centre point to each business's map pin.
- Figures "across the 26 towns" add up the 505 businesses Google showed first in all 26 study towns, one town per county. Every town was searched the same way on the same day, 14 October 2026.
- Anything else we could not check is left out of that count, and the count says so.
- A median is the middle value. With an even number of businesses it is the average of the two middle values.
- Searches a month are Google's own estimates (Google Ads search volume, read on 16 October 2026) for searches made by people in County Wexford: a 12-month average, rounded by Google. Each trade's total adds up the same set of searches in every county: the trade on its own, the trade with "near me", and the trade with "wexford" after it. Four more searches count too: "emergency plumber", "coffee near me", "coffee shop near me" and "hair salon near me".
- Singular and plural are one search in Google's data, so neither is counted twice. A search Google gives no figure for is left out, not counted as zero. One person can search more than once, and not every search for a trade comes from someone hiring, so these figures count searches, not people.
- No business from the study is named on these pages.
Sources: Google's guide to Largest Contentful Paint (good is 2.5 seconds or less); About PageSpeed Insights (90 or above is good); Google Ads Transparency Center.